How To Choose A Web Design Agency
Did you know there are more than 178,000 web designers and firms just in the United States? That’s a lot more than the entire population of Bermuda and the Cayman Islands put together! So, with all these options, how do you pick the best one for your business? Here are eight simple tips to help you decide.
1. Set A Budget
First, figure out how much money you can spend on your website. It’s like making a plan for your spending. You want to make sure you have enough money to get a good website, but you also don’t want to spend too much. For example, if you have $8,000 to spend on all your marketing for a few months, and you decide to use 25% of that for your website, then your starting point is $2,000. It’s a good idea to stick close to your budget. That way, you get a great website without spending too much money.
2. Ask For Quotation
When you’re looking for a web designer, it’s a smarter move to ask about the price right away. Some might charge too much but don’t worry, there are plenty more out there to choose from. On the flip side, some might charge really low prices, but that might mean they’re only making small changes to pre-made website designs. If you want something unique, you might need to look elsewhere.
When you’re talking about price with a designer, it’s good to ask a few questions to make sure you understand what you’re getting for your money. Ask about things like:
- How much they charge if you want to change the design later on
- If there are any extra costs for adding new features to the website
- What happens if there are problems with the website after it’s finished
If their prices fit your budget and they answer your questions well, then you can consider moving forward with them.
3. Search For Case Studies
Looking at case studies can really help you decide what kind of website you want. Here are a few ways to use case studies to help you pick a web designer:
- Check out the case studies and examples on a designer’s website. If you like what you see and they’ve done good work for others, they might be a good fit for you too.
- Look online for case studies that are similar to your business or industry. For example, if you have a restaurant, you could search for “restaurant website examples” to get ideas.
- When you talk to a web designer, ask them if they have any case studies from past clients or similar businesses.
- Think about your goals for your website, like if you want to sell things online. You can search for case studies of companies that have succeeded in those areas.
Once you find some case studies that match what you’re looking for, you can show them to the web designer and ask how they can help you achieve similar results. This makes it easier for them to understand what you want your website to do.
In addition, while learning how to choose a web design agency, it is worth checking what makes a good web design.
4. Observe Their Client Retention Rate
Take a look at how long a web designer or company keeps their clients. If they have clients who stick with them for many years, it’s a good sign. It means those clients really like the service they’re getting.
When a business and its clients stay together for a while, it shows that the business is good at solving problems and adapting to changes. But if a web designer has been around for a long time but doesn’t keep clients for very long, that might mean people aren’t happy with their work.
You can also just ask the designer why clients choose to stay or leave. It’s okay to ask tough questions because it might help you understand more about how they work.
5. Find A Responsible Partner
Figure out who will be in charge of handling your website. Connecting with this person early on can help you start your business relationship on the right foot. It’s important to look for someone who:
- Listens carefully when you talk about what you need for your website.
- Really loves what they do.
- Is good at coming up with creative solutions to problems.
- Communicates with you in a professional and timely manner.
Sometimes, you might find a web designer who’s really talented but not so great at communicating. They might take a long time to reply to emails or hardly ever answer the phone. Even if they’re super busy because they’re in high demand, it’s better to work with someone who can communicate well.
6. Understand Their Customer Support System
Make sure you understand how the web designer or company handles customer support. This is important because if something goes wrong with your website, you’ll need to know how to get help. It’s a good idea to find a support system that fits your needs and style, so you don’t end up feeling frustrated if there’s a problem.
Some designers use a system where you submit issues by email and they’re handled by different support reps. This can be okay for some people, but if you prefer more personalized support, it might not be the best fit.
On the other hand, you might be able to get personalized support, maybe even from the person who designed your website. If that’s what you prefer, it’s worth looking for a web designer who offers this kind of support.
7. Ask To Relocate Your Site
It’s important to ask if the web designer can relocate your website if needed. Whether you already have a site or you’re getting a new one, knowing that the designer can handle moving it to a different web hosting company is helpful.
Additionally, find out if they’ll take care of switching hosting providers in the future if you need to. If you’re okay with doing it yourself, then this might not be a big deal. But it’s good to know what options are available.
8. Set Deadlines And Priorities
Setting clear deadlines has a lot of benefits such as:
- It helps you plan important business decisions around when your website will be ready.
- When a web designer meets a deadline, it shows they’re professional and committed to providing good service.
Deadlines also help with payments. For example, you might pay part of the fee once the site is live with your branding and some content. Then, you pay the rest once they’ve finished everything in your contract. However, without clear criteria and deadlines, the payment process could be confusing.
Select The Best Web Design Company
Once you’ve gone through all the steps mentioned above and narrowed down your options, it’s time to choose the web design company that’s perfect for you. But before you make it official, take a moment to think about anything else you might want to discuss or establish with the web designer.
For example, if you like to have a lot of say in the design process, make sure the designer is okay with that and can incorporate your ideas.
By following these tips, you can go from 178,000 designers to just one. Finding the right web designers such as websleagues for your project is a big achievement. Make sure to ask plenty of questions so you can start with confidence when you’re ready.