Top 11 Industrial Website Design Examples

Websites are considered to be great marketing tools, and they are the easiest way to attract the right target audience through the right strategies. Through a website, you are able to establish credibility, capture new leads, and win with your business against the many competitors out there. Those who are interested are considered potential buyers or customers for the services that you have to provide and sell to them.

Before a potential buyer wants to make a solid decision to buy your services, the first thing they will want to know is if you own a website. A website is the first step in creating a solid platform for viewers and potential customers to learn and gain from your services. Before they reach out, it is important that they view everything that you have to offer. Owning a website is one thing, but keeping it maintained and polished is another. Just as you would have to clean your shop and make it look presentable and maintained, the same rule applies to your website. The information you provide on your website is what will attract the viewers, and the presentation and the way your services or products are showcased will make it look better.

According to research, a recent industrial survey reported that industrial websites have increased over the years, allowing several companies to connect with more buyers and customers. So, if you are looking for ways to improve your industrial website design, here are the top industrial websites selected by professionals in industrial website design services. Let’s get started!

11 Industrial Web Design Examples

Now that you have a little understanding of why an industrial website is designed, we will look at the best examples to help you with your next project.

1. American Alloy Fabricators

American Alloy Fabricators is known to be an ASME-certified manufacturer located outside of Philadelphia. Here, you can see their homepage design, which immediately showcases and displays their certification, which is pleasing for new visitors at first glance. This already shows that their services are certified. Then, they use the right amount of CTAs, such as “Start your project now.” This gives the user a little push to get started and avail themselves of the services as soon as they can. They would want to learn more about the link and the next step.

The use of a blurred background, the color blue, contrasts well with the red CTAs, making them stand out even more. The homepage is not cluttered, and everything is simple and readable. Not too much content on the homepage also attracts the viewer, and this allows them to read everything they need to know in precise and direct content. Additionally, another great feature that can be seen on the homepage is that the colors chosen are the perfect match and aesthetic for the brand.

2.  Dedicated Computing

Dedicated Computing is an original design manufacturer within the engineered computing systems for OEM clients. They look at healthcare, life sciences, and training simulations. While the services they provide are complex, tier website design does not make it seem that way. Despite the big services they provide, they showcase them in an easy way, making users feel comforted in gaining their services. At first glance, the website design gives off a welcoming feel to users. The font for the main heading is perfect and easy to read, the text is minimal, and the color for the background used is perfect for their brand reputation.

There are subtle hints of branding thrown in the content here and there, making it look pretty natural and as if they are not forcing it or making it look too obvious. That is the beauty of subtle branding on your homepage.

Pro tip: if you want your viewers and audience to believe that your services are worth it, subtle messages that look natural are better than conveying the message that you are the best. While every other website will show they have the “best” services, you need to prove it. And what better way to look effortless than with a beautifully made and functional website design? Remember, visuals attract users first before they look at the content. So, you must make sure that your website design matches the aesthetic and purpose of your brand, showcasing the same message.

3. Lockheed Martin Corporation

Lockheed Martin is an aerospace, security, defense, and advanced technologies company. It is known for its compelling blogs and methods for entertaining the right audience. Blogs are one of its content strategies.

With an industrial website design, you can add a dedicated blog page where you can update and post blogs daily or weekly. This will allow users to know that your website is active and that you are knowledgeable in the industry. You can gain from the power of search engine optimization in your content, driving traffic to your website. The website design above is another good example of an industrial website. This web design uses a moving background, keeping users entertained with the background movement and aesthetic visuals.

The video used for this website design is one great strategy because this way, you can use the power of video to show what your services are all about and utilize minimal content instead. This is a great way to keep users engaged and entertained on your site at first glance. Those who prefer visuals over content would certainly adore this technique. Additionally, the homepage is dedicated to the innovation and quality of their services, which are reflected across the website in several unique ways. Although the power of visuals is used, there is no shortage of information on the homepage; there is a perfect balance of video and content with CTAs.

Pro tip: Using videos in the background for your homepage is also a great way to keep users on your site for longer. This will ultimately make them want to view your website more because of how compelling it is.

4. Tex Tech Industries

Tex Tech Industries is a leader in the research, development, and manufacturing of creative, high-performance materials, and its website truly displays this message. Its pages are industry-specific and data-rich, filled with the right content to promote its services. Additionally, it features interactive elements, making it all the more interesting to visit. If you really want to attract users to stay on your website to learn more about you, illustrations that resonate with your website design are key.

Considering this as an aerospace site, making it as creative and illustrative as possible is the best way to show your audience what you have to give them. Sometimes content is boring, only sometimes, which is why proving through the power of illustration and interactive graphs keeps your website design more entertaining. Make sure that the illustrations are relevant to your industry, and you are good to go.

Pro tip: if you are on the hunt to redesign your website design, consider improving your marketing efforts. If you feel that content is not the best strategy for your industrial website design, then move to a different technique. Your marketing efforts should reflect your brand efforts and maintain strong quality to make sure that users trust your website, not just because of how well you have marketed your services and products but also because you are truly worth it and you deliver just that, so your industrial website design should show the same.

5. Glauber Equipment Packaging

Glauber Equipment Corporation designs and builds custom-fabricated skid designs, pump methods, compressed air systems, landfill gas restorative systems, and much more. The first thing you will notice about their website design is the use of whitespace. We have talked about this before, and as professionals, we know that using whitespace is an advantage to a website design’s overall layout. This makes users more focused on the content. The colors used are also popping and an excellent choice for the brand’s overall aesthetic and wordmark.

The overall industrial website design is minimalistic, a perfect way to keep users focused on the content and spread the word about the brand. Clean website designs accentuate the brand and create a standout impression. Additionally, the use of CTAs is perfect and not overly done. Below the fold is a large “products” option, which is easy to navigate and allows users to learn more about the company’s services without even going to the navigation menu. While many sites operate a market or industries module on the homepage, this website design opted for a unique approach.

6.  M3 Glass Technologies

M3 Glass Technologies is a global leader in making and dispatching custom-fabricated glass products. This family-owned company is now in its 3rd generation of owners and has grown each decade since the 1950s to today’s digital age.

We added this to the list of the best industrial website design examples because of the CTA. See how they have placed it in the button but also highlighted it. They are encouraging users to “try their design interactive tool.” Wouldn’t that make users curious to know what they mean by that? A compelled click is called an action taken on the website.

Pro tip: With a well-made industrial website design, users want to be compelled to take action on your site. You must avoid having users simply view your site without any action or clicks and then leave, which is known as a user bouncing off your site. With a catchy CTA, you can literally encourage visitors to take action on your website, ultimately reducing bounce rates.

The overall industrial website design example above is simple, and simplicity is sometimes key. We take the main highlight of the design here as the CTA because it stands out from the entire website. Only with a website design can you do so. Moreover, when you scroll down the site, you can see that they have a testimonials section, which is one great way to show users that you are a legitimate industry. With testimonials, you gain more credibility over time, and responding to those queries or negative testimonials shows that you, as a professional industry, own up to your word. Testimonials are a great way to market your industry’s authenticity.

7. Plex

Plex is ERP manufacturing software that connects manufacturing operations in a cloud to give visibility and control over the whole manufacturing process. The strategies used in their website design come as no surprise since they knew what they were doing!

In this industrial website design example, there is a perfect balance in terms of content, graphics, CTAs, and a little chatbox at the bottom right of the website. The colors are used to stand out and match the brand’s aesthetic. There is a video placed right next to the main title of the homepage, and a short version of it plays automatically. This will make the right audience want to learn more about their services.

Pro tip: From the above homepage side, you can see that specific words are highlighted in vibrant blue. These words are known as keywords related to the industry, and potential customers search for them daily. When websites use these keywords in their headings, search engines can filter out these headings and keywords and add them to the SERPs of those who are searching for these exact services.

Manufactories and industrial companies looking to connect with more possible buyers online must note how essential it is to know who their buyers are. This is called persona targeting. When you take the time to compile and organize data about your key targets, you can more easily create the right content to reach your audience.

8. Mattei

In 1958, Mattei developed the rotary vane compressor, and since then, these machines have been used worldwide in nearly every industry and market. Here is one unique way of attracting the right audience to your website, and that is through the power of graphics and illustration. As soon as you land on their homepage, the first thing that you will notice are the visuals, the moving graphics, and the illustrations, which explain their services and products in creative ways. Instead of having to read everything in one go, users can simply see everything as the video keeps playing.

So, in the first 9 seconds on the site, a visitor’s attention is grabbed before they even plan on leaving the site. If they intended to do so, they wouldn’t because of this compelling and impactful strategy. Who said that industrial website designs are meant to be boring and plain? You can always spice things up a little by throwing in the right amount of graphics and illustrations to show your customers what you are all about. Their homepage is simple yet effective through this strategy, and they have a detailed illustration of their rotary vane compressor.

The combination of the dual-toned headers and the language paints a bold, attention-grabbing picture and authoritative picture. By displaying images of their products, they create a clear understanding of what the industry offers. Product images are one of the measures buyers use to evaluate them. This industry website is SEO-rich, with a professionally written copy to provide great detail about its capabilities and the industries it serves while boosting its visibility in searches.

9. Mac Instruments

Mac Instruments manufactures industrial instruments. This industrial website design had to make it to the list because of the simple technique it used in its website design. The perfect balance of CTAs and color combinations is just right. They even placed a “request quote” option that makes users want to take action to see how much their services would be for them. The overall theme used for this industrial website design is perfect. Bold, dominating, and elegant at the same time.

This industrial website design features in-depth information about their services and has designated industrial pages for each service as well. Those looking for more insights about their services can easily access them. Adding valuable data rich in knowledge shows your audience that you, as a well-established industry, are not here to play around.

Pro tip: Only with an industrial website design are you able to add valuable data and information like this for a wide range of audiences to see. Even if you own social media platforms, that will not be enough. An industrial website design’s whole purpose is for you to use the right and the best marketing strategies through the power of content, illustration, overall website layout, and more. One thing out of the latter is that only a website design acts as a visual storefront for your industry-related services. You can easily optimize your content and regularly update the site whenever you wish to make sure that the impact on viewers stays strong.

Another great strategy they used in this industrial website design is a “back to top” CTA, which provides an easy and seamless user experience. It makes it convenient for users to go all the way to the top without having to scroll. Also, this is a sneaky little way to compel users to take action on your site.

10. Manor Tool & Manufacturing

Manor Tool is a metal stamping company specializing in punching, bending, forming, and deep-drawn stampings. This industrial website design may look average to you, but it is impactful and effective in giving the right message to the right audience. If you think that your industrial website design page “needs” to be fancy, remember that sometimes simplicity and direct website designs with a direct message are the keys to gaining customers.

Here, we added this industrial website design to the list because of the unique About Us page. They included an interactive timeline about their growth in this field, how they improved their services, and how they made several customers happy with their services and products.

11. Dehumidifier Corp

Dehumidifier Corp does just about everything related to dehumidifiers. Their products include dehumidifiers, control systems, condensers, and duct heaters for a wide range of industries.

Here are some key takeaways from this industrial website design: It is simple, and they use a full picture in the background. The main title is what they serve to their customers. There is no extra reading or detailed content to do. Viewers who are interested will search to discover more about them rather than them spilling everything that they do on the homepage.

Pro tip: If a website homepage has too much detail, this could drive users away. As we have mentioned before, too much content on your site means too much reading, and website owners can get carried away during this process.

Coming back to the industrial website design example, the use of CTAs and the balance of content are perfect. This strategy focuses on capturing user behavior, seeing how they respond to the CTAs, and how many leave without taking any action. Lastly, the CTA mentioned in the above section, “Free Project Analysis,” is a great way to attract strong attention from users. This way, they will certainly want to test out the free option, and when they like what they get, they will choose your services.

Get Your Industrial Website Design Made by Websleagues

When you think of an industrial website design, you may assume that they are plain, boring, and serious. While for some industrial sites, that may be the case, it does not always have to be that way. You just need to hire the right website design agency that specializes in crafting compelling industrial website designs that reflect the right message to your audience.

Websleagues is certified in designing attention-grabbing website designs for industries in all niches. Our team knows how to design the right website layout for your industry and make sure that the design is feature-rich and data-rich in all the right ways. We enjoy designing websites that target the right audience and keep them entertained on your industrial website. Who said that industrial website designs are meant to be plain and boring? With us, your industrial website design will stand out from the competitive market and provide you with revenue-driven results, increased sales, and more leads.