Wendie Dunn, a licensed therapist specializing in emotional healing and personal growth, sought a fresh, inviting website for her practice. She needed an online space where potential clients could easily access her services, book therapy sessions, and find helpful mental health resources. Webs Leagues delivered a clean, user-friendly design that reflected Wendie’s compassionate, supportive approach to therapy.
Goals and Objectives
The main objectives for the new website were to:
- Create a Welcoming Presence: Many clients feel anxious about starting therapy. Wendie wanted her site to feel comforting and supportive.
- Simplify Appointment Scheduling: Clients should be able to book therapy sessions quickly and easily.
- Provide Helpful Resources: The site needed to feature articles and other tools to support mental health.
- Increase Client Conversion: The website needed to motivate visitors to book sessions.
Design Process
- Discovery & Strategy
We worked closely with Wendie to understand her therapy approach. Her focus on empathy and trust guided our design process. - Wireframing & Prototyping
The next step was creating wireframes to establish an intuitive navigation flow. We ensured that visitors could easily find the information they needed. - Visual Design
We chose a color palette with calming blues and greens to evoke trust and peace. Additionally, we selected fonts that are both readable and warm. - Development & Integration
The website was built to be mobile-responsive, ensuring clients could book appointments from any device. We also integrated an easy-to-use booking system and set up a blog for Wendie to share helpful content. - User Testing
After the initial design, we tested the website with real users to make sure it was intuitive and easy to navigate. Feedback was used to improve the user experience.
Key Features
- Online Booking System
Clients can easily book therapy appointments through an integrated platform. - Therapy Services Overview
Clear descriptions of therapy options, session details, and pricing help potential clients understand services. - Mental Health Resources
A blog and resource section offer articles and tips to support emotional well-being. - Client Testimonials
A section featuring anonymous testimonials helps build trust with potential clients. - SEO Optimization
The website is fully optimized for search engines, increasing visibility for local searches.
Results
- Increased Client Engagement: The updated design led to more visitors exploring Wendie’s services and spending more time on the website.
- Streamlined Appointment Process: Clients can now easily schedule therapy sessions, which saves time for both Wendie and her clients.
- Growth in Client Inquiries: In the first three months post-launch, Wendie saw a 35% increase in new client inquiries.
Client Testimonial
Working with Webs Leagues has been a wonderful experience. They understood my vision and created a website that feels both warm and professional. The online booking system has been a real game-changer for my practice!
— Wendie Dunn, Licensed Therapist
Final Thoughts
The Wendie Dunn Therapy website redesign is an excellent example of how thoughtful, user-centered design can enhance client engagement and build trust. With a focus on simplicity and user needs, Webs Leagues helped Wendie create a digital presence that supports both her practice and her clients’ mental health journeys.
If you’re looking for a web design that aligns with your values and helps connect you with clients, contact us today to learn how we can help!